CONTACT

  • songofshannon@gmail.com
  • 6900 Lake Woodlands Dr. #1637, The Woodlands, TX
  • (614) 507-5335

EDUCATION

  • M.S. IN DIGITAL MARKETING

western governors university | 2024

  • B.S. BUSINESS ADMINISTRATION IN MARKETING

WESTERN GOVERNORS UNIVERSITY | 2020-2022
OHIO STATE UNIVERSITY | 2009-2012

ACCOLADES

  • SIGMA ALPHA PI HONOR SOCIETY

NOMINATED BY THE NATIONAL SOCIETY OF LEADERSHIP & SUCCESS | SEPTEMBER 2022

  • SCHOLARLY EXCELLENCE AWARD

AWARD FOR EXEMPLARY COURSEWORK IN MANAGING ORGANIZATIONS AND LEADING PEOPLE
WGU | DECEMBER 2023

  • MISC. SCHOLARSHIPS IN ART & DESIGN

COLUMBUS COLLEGE OF ART & DESIGN MERIT SCHOLARSHIP WITH HIGHEST MONETARY OFFERING AWARDED | 2007

Ohio Governor’s Youth Art Exhibition FINALIST | 2007

Ronna Bucci and Dr. Charles Dietz Art Scholarship WITH UNANIMOUS SELECTION | 2007

VENUE PARTNERS

  • LIVE NATION
  • MARRIOTT
  • XANTERRA TRAVEL COLLECTION
  • THE DAVID L LAWRENCE CONVENTION CENTER
  • THE BAIRD CENTER MILWAUKEE

REFERENCES UPON REQUEST

HELLO, I'M SHANNON COOK

A highly dynamic creative strategist who skillfully combines the duality of Marketing, I am artistic yet analytical, highly organized yet visionary. My strong acumen for visual and creative arts lends an advantageous flair to the technical skills refined by my Masters of Science degree in Digital Marketing. With 12 years of experience coordinating, promoting and executing large scale conferences which amassed attendance ranging from hundreds to tens of thousands, I have developed a unique event management system that efficiently inspires, informs, connects and transforms mere individuals into lasting communities.

TOP PROFICIENCIES

  • LIVE EVENT MANAGEMENT
  • CUSTOM FULLY RESPONSIVE WEB DESIGN
  • GRAPHICS, ILLUSTRATION, BRANDING, LOGOS
  • EVENT PHOTOGRAPHY
  • COPYWRITING
  • SOCIAL MEDIA MANAGEMENT
  • ON-PAGE SEO
  • DIGITAL ADS, TESTING AND MONITORING
  • LANDING PAGES & CTA
  • EMAIL CAMPAIGN MARKETING
  • ADOBE PHOTOSHOP
  • ADOBE ILLUSTRATOR
  • WORDPRESS
  • MICROSOFT 365
  • GOOGLE DRIVE
  • ASANA
  • LEADERSHIP
  • RISK MANAGEMENT
  • SENSE OF URGENCY
  • CREATIVE PROBLEM-SOLVING
  • GROWTH MINDSET & RESILEINCE

PROFESSIONAL BACKGROUND

2012 – 2024: LIVE EVENT MANAGEMENT & MARKETING

From full-scale weekend-long conferences and single-day events scrupulously executed from beginning to end, every single conceivable aspect of event management and marketing has been my company’s specialty and passion for over a decade. 

  • VENUE PLANNING & LOGISTICS
  • VENDOR PROCUREMENT & RELATIONS
  • INDUSTRY GUEST RELATIONS
  • WEBSITE & LANDING PAGES
  • SOCIAL MEDIA MARKETING
  • HIGH DELIVERING EMAIL CAMPAIGNS
  • 26% CONVERSION RATE IN 2024
  • COLLATERAL DESIGN
  • DIGITAL ADVERTISING
  • EMAIL MARKETING
  • SO MUCH MORE, JUST ASK

2022: B2b MARKETING EVENT COORDINATOR

Surgere, an Ohio-based supply chain logistics solution firm with many notable automotive clients (including Toyota, Honda and Mazda) ENLISTED MY EXPERTISE for a 6-month contract TO ORGANIZE B2B conferences, sponsorship events and tradeshow APPEARANCES, including the 2022 Autosphere Conference in Indianapolis, and the organization’s sponsorship event at the 2022 Honda Indy Grand Prix in Alabama.

  • B2B CONFERENCE & MEETING PLANNING
  • sponsorship procurement and relationship management
  • TRADESHOW BOOTH & MARKETING COLLATERAL DESIGN
  • SHIPPING & DRAYAGE logistics
  • overseeing sales team logistics
  • event web design & landing pages